Interview Teen Vogue

If you've seen the recent New Balance commercials on television ("LOVE/hate. This is the new balance"), you're aware of the company's clever new ad campaign. It focuses on the love/hate relationship we all experience with running and by personifying 'running' as an ex-lover, the TV spots showcase the brand's ability to increase athletes' love through improved footwear.

I think the concept is very cool for striking an emotional chord with athletes. I mean, haven't we seen enough commercials that simply feature close-ups on bulging muscles and sweat beads? Those models make it look so easy! I struggle when working out at the gym--in fact, it's usually a challenge for me to even GET there. And so I happily accepted an invite to attend New Balance's campaign launch, which took place at Tavern on the Green in Central Park.

At the event, sales reps presented me with three different styles of running shoes and explained the improved features behind each of their sleek designs. I took great interest in the '805 Speed Trainer,' the lightest weight shoe. I liked its understated look and wrap-around grip, and was fascinated to learn about things I had never previously considered: comfort cushioning, lock-down support liners, moisture management and air mesh "for breathability". Though I got lost in the athletic jargon, I developed an appreciation for functional fashion; clothing that serves a purpose in addition to just making consumers look good.

I tried on a pair of pink 805s and walked around. The shoes were so comfortable and so light that I could barely feel them! When I foolishly confessed that I had been hitting the treadmill in battered Converse, the room fell silent. It was clear that at that point, no padded shock-absorption could have rescued the New Balance team. I tried to laugh it off and conceal any of my visible blisters, but the sales rep took the matter very seriously. In a low, almost grief-stricken voice, he asked if I had a color preference and then offered me a free pair of trainers.

The situation was embarrassing, but I've worn my new shoes to the gym a few times since then. And it's true: footwear significantly affects a runner's performance. I'm so grateful to finally own gym-appropriate kicks and I credit any of my future athletic success to the generous folks at New Balance. I still can't say that I've fallen in love with running, but I have an optimistic outlook. For now, we're just taking things slow.

--STACEY FARBER